About Us
Welcome to Zelmirio!
Where playfulness meets the everyday, and imagination becomes routine.
Zelmirio believes that every grown-up still shelters an inner child, and that every child deserves a world that is gentle, fun, and safe.
We don’t just make toys, and we don’t just make daily necessities—we make life-companions that will read with you, brush with you, dream with you.
We don’t just make toys, and we don’t just make daily necessities—we make life-companions that will read with you, brush with you, dream with you.
Our Story
One winter night, after finishing a bedtime tale for his five-year-old daughter, our founder watched her clutch her plush toy in one hand, her toothbrush in the other, and refuse to let go of her tiny night-light.
He suddenly realized:
"Why can’t the things she loves most be the things she uses every day?"
In that instant, the seed of Zelmirio was lit—
to embed the warmth of play into the utility of life, so that every tooth-brushing, toy-tidying, light-switching moment feels like a high-five with a best friend.
He suddenly realized:
"Why can’t the things she loves most be the things she uses every day?"
In that instant, the seed of Zelmirio was lit—
to embed the warmth of play into the utility of life, so that every tooth-brushing, toy-tidying, light-switching moment feels like a high-five with a best friend.
Our Mission
To turn "have to" into "love to."
We fuse Scandinavian safety & minimalism, Japanese tenderness & detail, and Eastern imagination into every single product:
We fuse Scandinavian safety & minimalism, Japanese tenderness & detail, and Eastern imagination into every single product:
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A toothbrush that is also a dinosaur standing on your sink.
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A night-light that is also a pop-up storybook.
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A storage box that is also a push-along car.
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A plush toy that is also a scarf you can drape over your shoulders.
We want children to remember friends, not tools.
And we want grown-ups to catch themselves smiling—because daily life can, in fact, be this playful.
And we want grown-ups to catch themselves smiling—because daily life can, in fact, be this playful.
—The Zelmirio Team